Viber Messaging

Engage your supporters directly on one of the most widely used chat apps in Europe and Asia

Benefits

Viber messaging enables you to send rich, personalized communications directly into the Viber inboxes of your supporters. It offers a cost-effective, content-rich alternative to SMS, particularly in regions where Viber usage is high (e.g.: Southern Europe, certain parts of Asia).

Key advantages include:

• High Engagement: Viber messages land in the same inbox as personal conversations, resulting in strong open and response rates.

• Rich Media Support: Send messages that include images, buttons, and longer-form text for more effective storytelling and conversions.

• Flexible Format: higher character limit gives you the freedom to send detailed updates, announcements, or calls-to-action.

💡 Note: Viber also charges a per-message traffic cost, though typically lower than WhatsApp and SMS. Rates may vary by destination country.

Example Viber campaign:

Configuration

To enable Viber messaging for your CDP account:

1. Contact Customer Success:
   Reach out via the in-app chatbot to begin setup. The Customer Success team will assist with onboarding.

2. Sender Registration:
   Data Talks will initiate your sender registration with Viber. Some additional information and documents might be requested by your CSM during the registration process.

3. Regional Considerations:
   In some regions the sender registration may require 2–3 weeks due to regulatory requirements. Your CSM will guide you through the process.

Usage

Unlike WhatsApp, Viber does not require template pre-approval before sending campaigns. You can create and send messages directly within the campaign builder.

Sending a Viber Campaign

The process is similar to SMS and WhatsApp, but without the template step:

• Campaign Setup:

  • Enter campaign name, description, and label

  • Choose target audience by selecting include/exclude segments and applying communication preferences

• Compose the Message:

  • Write your message in the free text editor, flexibly combining text, images and videos, and call-to-action buttons. 
    

• Preview and Launch:

  • Preview how the message will appear in Viber

  • Schedule the campaign or send it immediately

  • Confirm and launch the campaign

• Analytics and Reporting:

  • After sending, view results in the Analyze tab

  • Monitor delivery status, open rates, and clicks

  • Additionally, your Viber campaigns are also included in the Campaign Monetary out-of-box dashboard, where you can follow-up on the revenue generated from your Viber (and other) campaigns.

Tips & Tricks

• 💬 No template approval needed: You can move faster with Viber campaigns—ideal for time-sensitive updates or last-minute changes.

• 📣 Optimize for mobile: Use concise, visually engaging messages to make the most of limited screen space.

• 🌍 Know your audience: Viber is widely used in Eastern Europe, Southeast Asia, and select other regions. Ensure your audience aligns with Viber usage. A good idea can be to ask your supporters about their messaging platform preferences using the CDP's Preference Center.

• 🔗 Use buttons wisely: Direct users to preference centers, ticket pages, or personalized content with actionable CTAs.

• 🧪 Test before scaling: Run test campaigns with smaller audiences to measure performance and tweak messaging.

• ⚠️ Message cost still applies: Although cheaper than SMS and WhatsApp, Viber messages still generate per-send costs—target wisely.