How to configure Double opt-in verification flows for your supporters (Optional)
Double opt-in adds a confirmation step before someone is fully subscribed. Though not mandatory, it is often required or expected in some countries, especially when collecting supporter sign-ups to your database from non-transactional sources, e.g.: website contact forms or gamification campaigns.
This setup is handled in collaboration with the Data Talks Customer Success team. Contact support via in-app chat to get started.
Setup Steps
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Prepare a Transactional Email Template (done by user):
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Include a button that activates the double opt-in when clicked.
Double opt-in collection email template example:
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Define Trigger Source(s) (done by Data Talks):
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Example: A contact form submission from a website.
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Configure the Preference Center (done by Data Talks):
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This becomes mandatory when using double opt-in.
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In Admin > Preference Center > Preference Fields Tab:
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Set the preference default to false
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Ensure the preference mappings are in place from data sources
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Enable System Actions (done by Data Talks):
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Data Talks Customer Success applies changes to existing CDP profiles
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Activates the live double opt-in flow
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Note: Double opt-in emails are transactional and will be delivered within up to 5 minutes after ingesting the signup into the CDP database. They do not appear in Campaign Analytics or on CDP profile Sendouts tabs.
➡️ See also: Consents | Preference Center