How marketing consent is handled per channel in the CDP
The CDP holds consent for each profile per channel (email, SMS, Viber, WhatsApp). By default, all newly created profiles have an Opted-in status. Changing the opt-in status can happen in three ways:
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Unsubscribe via marketing email links:
Supporters can unsubscribe using a link in marketing emails. This takes them to a simple unsubscribe page branded with the CDP organization's name and logo.
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Manual update via profile page:
CDP users can manually update a profile’s opt-in status per channel. The opt-out status and unsubscription date are shown on the profile page. If multiple unsubscriptions occur, only the latest unsubscription date is shown.
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Bulk updates via segmentation:
Data Talks' Customer Success team can execute mass opt-in/opt-out actions based on segments, either ad-hoc or recurring. Changes can be made per channel. To request this, customers should contact their Customer Success Manager or use the in-app chat.
Important to Note:
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Source-specific consents (e.g., Shopify's
accepts_marketing: true/false) can be set as regular segmentation attributes or directly mapped to the Preference Center. -
Changing the CDP opt-in status via API is not possible, however source-related consent fields can be mapped to the Preference Center and be changed programmatically.
➡️ See also: Preference Center | Double Opt-in