--- title: Sharing Segments to Meta, Google Ads, TikTok Ads and X description: "Target your fans smarter: create high-converting ad audiences using real-time supporter data from your CDP" --- [Skip to content](https://help.datatalks.se/sharing-segments-to-meta-google-ads-and-x#main-content) English Show submenu for translations [![Data-Talks-1](https://help.datatalks.se/hs-fs/hubfs/Data-Talks-1.png?width=200&height=100&name=Data-Talks-1.png)](https://datatalks.se/) Open main navigation Close main navigation - English Show submenu for translations - [Log in to the CDP](https://app.datatalks.se/) [Log in to the CDP](https://app.datatalks.se/) Hello! How can we help you? - There are no suggestions because the search field is empty. 1. [Data Talks CDP Help Center](https://help.datatalks.se/?hsLang=en) 2. [Integrations](https://help.datatalks.se/integrations?hsLang=en) 3. [Outbound Integration](https://help.datatalks.se/integrations?hsLang=en#outbound-integration) # Sharing Segments to Meta, Google Ads, TikTok Ads and X ## Target your fans smarter: create high-converting ad audiences using real-time supporter data from your CDP ### Why Use Custom and Lookalike Audiences in Sports Marketing? Custom audiences allow you to target real fans based on known data—like buyers, season ticket holders, or VIP members—while lookalike audiences help you find new potential fans who resemble your existing supporters. In sports, this means you can: - Retarget **ticket buyers** who haven’t renewed for the season. - Show merchandise offers to **fans who attended a recent match**. - Reach **similar audiences** to your loyal supporters before a key fixture. - Promote live-streams or fan experiences to fans who engaged on social media. This form of hyper-targeted advertising maximizes return on ad spend (ROAS) by ensuring your ads reach people most likely to convert. --- ### Integration Overview To share your CDP segments with advertising platforms, you’ll first need to **activate integrations** in the platform: 1. **Go to** `Admin > Integrations`. ![Screenshot 2025-05-22 at 15.39.22](https://help.datatalks.se/hs-fs/hubfs/Screenshot%202025-05-22%20at%2015.39.22.png?width=670&height=485&name=Screenshot%202025-05-22%20at%2015.39.22.png) 2\. Connect your accounts for: - - **Meta (Facebook, Instagram)** – Business Manager required. - **Google Ads** – Connect your Ads account. - **TikTok Ads** - Connect your Ads account - **X (Twitter)** – Custom audience support available. ![Screenshot 2025-05-22 at 15.43.51](https://help.datatalks.se/hs-fs/hubfs/Screenshot%202025-05-22%20at%2015.43.51.jpg?width=670&height=433&name=Screenshot%202025-05-22%20at%2015.43.51.jpg) Please note that you have the option to configure multiple Meta Business Manager and Advertising accounts.  --- ### Sharing a Segment Segments can be shared directly from the **segment builder** in the CDP: 1. Create a new segment or open an existing one. 2. On the **right-hand side panel**, locate **“Share Profiles to External Systems.”** 3. Choose the desired destination (e.g., **Facebook**). 4. Choose: - **Ad-hoc** (one-time sync). - **Recurring** (profiles are kept in sync automatically). ![Screenshot 2025-05-22 at 15.41.55](https://help.datatalks.se/hs-fs/hubfs/Screenshot%202025-05-22%20at%2015.41.55.png?width=670&height=370&name=Screenshot%202025-05-22%20at%2015.41.55.png) **Naming**: In Meta, your shared audience will be named: `[Segment Name] - CDP [Segment ID] The Segment ID you can find in the Segment list view or simply in the URL of your selected segment.``` --- ### Matching & Profile Counts - **Meta (Facebook/Instagram)** matches primarily by: - **Email address** - **Phone number** (if available) - **TikTok, Google Ads and X**: match based on email and hashed identifiers. > ✅ **Note**: Due to platform matching methods, you may see fewer profiles in Meta/Google/X than in the original segment. This is expected. --- ### Validating the Segment in Ad Platforms Once a segment is shared, validate its appearance: #### Meta Business Manager - Navigate to: `Audiences` - Confirm the name and profile count. #### Google Ads (when configured) - Go to: `Tools > Shared Library > Audience Manager` `` #### TikTok Ads (when configured: - Go to `Audience Manager` #### X Ads (when configured) - Go to: `Tools > Audiences` --- ### Things to Keep in Mind - Use **email and phone number** fields consistently across your data sources for better match rates. - Choose **recurring segments** to keep your ad audiences fresh. - Segment naming in the CDP directly maps to the ad platform audience names—use clear naming conventions. --- ### Final Notes Custom and lookalike audience integration is a powerful tool for sports organizations to: - Increase ticket sales - Grow fanbase reach - Promote merch drops, VIP events, or streaming services This connection between **your CDP and ad platforms bridges the gap between data and action**, enabling smarter, more personalized campaigns at scale and to expand on the traditional direct marketing channels. - [What’s New - Release Notes](https://help.datatalks.se/whats-new-release-notes?hsLang=en) - [Getting Started with Data Talks](https://help.datatalks.se/getting-started-with-data-talks?hsLang=en#main-content) - [Data Talks CDP – Web App](https://help.datatalks.se/getting-started-with-data-talks?hsLang=en#data-talks-cdp-web-app) - [Set Up Your Account](https://help.datatalks.se/getting-started-with-data-talks?hsLang=en#set-up-your-account) - [Email Sender Domain Settings](https://help.datatalks.se/getting-started-with-data-talks?hsLang=en#email-sender-domain-settings) - [AI Marketing Department](https://help.datatalks.se/ai-marketing-department?hsLang=en) - [Integrations](https://help.datatalks.se/integrations?hsLang=en#main-content) - [Outbound Integration](https://help.datatalks.se/integrations?hsLang=en#outbound-integration) - [Inbound Integration](https://help.datatalks.se/integrations?hsLang=en#inbound-integration) - [Manual File Uploads](https://help.datatalks.se/integrations?hsLang=en#manual-file-uploads) - [Data Management](https://help.datatalks.se/data-management?hsLang=en#main-content) - [Golden Record](https://help.datatalks.se/data-management?hsLang=en#golden-record) - [Data Exploration](https://help.datatalks.se/data-management?hsLang=en#data-exploration) - [Segmentation](https://help.datatalks.se/segmentation?hsLang=en#main-content) - [Segments](https://help.datatalks.se/segmentation?hsLang=en#segments) - [Automated campaigns](https://help.datatalks.se/segmentation?hsLang=en#automated-campaigns) - [Analytics](https://help.datatalks.se/analytics?hsLang=en#main-content) - [Out-of-the-box dashboards](https://help.datatalks.se/analytics?hsLang=en#out-of-the-box-dashboards) - [Custom Reports](https://help.datatalks.se/analytics?hsLang=en#custom-reports) - [Email & Mobile Messaging](https://help.datatalks.se/email-mobile-messaging?hsLang=en#main-content) - [Event Calendar](https://help.datatalks.se/email-mobile-messaging?hsLang=en#event-calendar) - [Email Builder](https://help.datatalks.se/email-mobile-messaging?hsLang=en#email-builder) - [SMS Sendout](https://help.datatalks.se/email-mobile-messaging?hsLang=en#sms-sendout) - [Viber Messaging](https://help.datatalks.se/email-mobile-messaging?hsLang=en#viber-messaging) - [WhatsApp Messaging](https://help.datatalks.se/email-mobile-messaging?hsLang=en#whatsapp-messaging) - [Content Library](https://help.datatalks.se/email-mobile-messaging?hsLang=en#content-library) - [Consent Handling](https://help.datatalks.se/consent-handling?hsLang=en) - [Loyalty](https://help.datatalks.se/loyalty?hsLang=en) [![Chill listening crop-3](https://help.datatalks.se/hs-fs/hubfs/Group-25.png?width=113&height=24&name=Group-25.png "Chill listening crop-3")](http://datatalks.se) Data Talks CDP Help Center Copyright © 2026, Data Talks AB