Out-of-the-box dashboards
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      📊 Out-of-the-Box Dashboards

      Ready-to-Use Dashboards for Campaign, Revenue, Web, and Ticketing Insights — No Setup Required

      Introduction

      The Data Talks Sports CDP comes equipped with a powerful suite of out-of-the-box dashboards designed specifically for sports organizations. These dashboards cover everything from campaign performance and revenue attribution to website activity, ticketing sales, and data validation — all preconfigured and ready to use from the moment your onboarding is complete.

      No additional setup is required: the dashboards auto-populate based on your integrated data sources, offering immediate visibility into the KPIs that matter most to your business. However, if you have questions or additional requests, you can always reach out to the Customer Success team through the chatbot in the CDP.

      Overview of Available Dashboards

      These dashboards are designed to give users a comprehensive, filterable, and actionable view of their marketing, fan engagement, and operational performance, while additional custom dashboards are configured by your Customer Success Manager during the onboarding of your other data sets:

      1. Campaign Analytics Dashboard – Channel-based engagement performance

      2. Campaign Monetary Performance Dashboard – Revenue attribution and buyer insights

      3. Ticketing Performance Dashboard – Sales, buyers, segments, and profitability

      4. Website Behavior Dashboard – Visitor activity and traffic patterns

      1. 📩 Campaign Analytics Dashboard

      This dashboard gives a complete overview of the engagement performance for campaigns sent via email, SMS, WhatsApp, and Viber. It requires no configuration and starts working immediately after onboarding — all data is auto-populated.

      Screenshot 2025-06-16 at 14.14.35

      Filters and Segmentation

      Users can refine their view by campaign name or unique campaign ID. While the name is useful for general searches, the ID should be used when precise tracking is needed. Additional filters include send date, campaign type (e.g., email or SMS), target segment (such as season ticket holders), and campaign label — a mandatory categorization field used to group campaigns by business objective (e.g., ticketing, sponsorship).

      Filters can be combined, for example: users can drill into sponsorship-related emails sent to season ticket holders in a specific timeframe.

      Key Metrics and Insights

      The dashboard provides all standard channel KPIs:

      • Number of campaigns and messages sent

      • Delivery, open, and click-through rates

      • Click-to-open, bounce, unsubscribe, and complaint rates

      These metrics are also broken down by day to help identify trends and seasonality.

      Deep Dive Features

      Beyond performance metrics, the dashboard includes:

      • A breakdown of top-clicked URLs with total and unique click counts

      • A click heatmap showing the most active times of day and week (helpful, though potentially skewed by send time)

      • Device and location insights, including email domains and countries. Note: due to privacy settings, Apple device usage may appear under “Other”

      2. 💰 Campaign Monetary Performance Dashboard

      This dashboard shows the direct commercial impact of campaigns by connecting engagements to actual purchases — helping users understand what fans are buying, when, and why.

      Screenshot 2025-06-16 at 12.02.04

      Revenue Attribution Model and Filtering

      It is one of the key benefits of the Data Talks CDP that it provides clear insights about how much revenue a campaign generates, what products supporters are buying as a result of your newsletters or mobile messaging campaigns. Campaign Revenue (ROI) is attributed to Data Talks using a built-in attribution model: if a person opens a campaign and completes a purchase within a defined time window (up to 7 days by default), the revenue is credited to that email or mobile campaign. This window can be adjusted to suit your analysis needs — for example, narrowing it to only purchases within 24 or 48 hours.

      Filters are similar to the Campaign Analysis dashboard but also include product purchased, purchase source (e.g., tickets, merchandise) and purchase date.

      Revenue KPIs

      Core metrics include:

      • Number of campaigns sent

      • Paying supporters, orders placed and items sold

      • Total revenue attributed

      • Average time between opening and purchase

      You’ll also find daily breakdowns of sales activity, a list of top-selling products, revenue per campaign, and a table showing campaign-by-campaign performance.

      Behavioral Insights

      The final section features RFM segmentation — grouping fans based on Recency, Frequency, and Monetary value prior to the campaign. This reveals how campaigns perform across loyal, churned, and low-spending segments. It's not just about revenue — it's about who you’re converting and how effectively.

      The definition of the different supporter categories can be adjusted by your organization's name, currency, etc. With questions, reach out to the Data Talks Customer Success team via the chatbot in the CDP.

      Screenshot 2025-06-16 at 14.18.17

      3. 🎟️ Ticketing Performance Dashboard

      Designed specifically for sports organizations, this dashboard gives immediate access to the performance of ticket sales — no configuration required. It’s essential for understanding revenue flow from one of your core business drivers with the ability to break it by the CDP segments.

      Screenshot 2025-06-16 at 14.28.32

      What You Can Analyze

      You can filter by:

      • Ticket purchase date or event date

      • Specific matches or campaigns

      • Audience segments

      The dashboard shows:

      • Tickets sold, buyers, and revenue

      • Average order value

      • Day-by-day sales trends

      • Revenue and volume per match or event

      Deeper Ticket Insights

      Users can drill into:

      • Sales by ticket category (e.g., season tickets, VIP, family)

      • Sales channel (e.g., online, mobile app, offline)

      • A unique profitability vs popularity chart, mapping where fans sit vs how much they spend

      Screenshot 2025-06-16 at 14.29.38

      This is particularly useful for refining pricing strategies and identifying underperforming seating sections.

      4. 🌐 Website Behavior Dashboard

      This dashboard replicates key web analytics functionality — such as pageviews, unique visitors, sessions, and generic visitor behavior — with one major advantage: all data is stitched to profiles in your CDP, making it actionable. 

      Screenshot 2025-06-16 at 14.31.21

      What’s Tracked

      Users get immediate visibility into:

      • Visitor and session volumes

      • Page views per session

      • Session length and frequency

      • Bounce rate and time on site

      You’ll also see how activity evolves over time with daily trends and a heatmap showing the most active days and hours.

      Page-Level & Device Insights

      The dashboard highlights your most visited pages and shows how users navigate your site. Browser and operating system data help with understanding device preferences, although due to modern privacy restrictions, some Apple device traffic may be masked into the "Other" category on the charts.

      This dashboard is particularly useful for optimizing conversion journeys, personalized content, and lead capture timing.