Data Talks CDP helps sports and live entertainment organizations unlock the full value of their customer data. Unify and activate data across all channels to deliver personalized fan experiences, drive revenue, and build lasting loyalty.
Getting Started with Data Talks Sports Customer Data Platform
Data Talks CDP is a Customer Data Platform purpose-built to help sports organizations and live entertainment businesses deliver world-class supporter experiences — all powered by their own data.
It unifies customer data from all your sources — ticketing, memberships, merchandise, online behavior, and more — into a single, actionable platform. This gives your organization streamlined access to deep, specific insights about every supporter, visitor, and customer. With Data Talks CDP, you consolidate zero- and first-party data and can enrich it with second- and third-party data to build a complete 360° view of your supporter base.
Once unified, this customer profile data can be activated across various communication channels in the CDP (newsletters, SMS, Viber, Whatsapp and transactional messages), or shared to third party tools — including marketing automation tools, advertising platforms, and CRM systems — enabling you to take action based on real insights, not guesswork.
Key Benefits of Using Data Talks CDP
- Build a complete fan and customer profile.
Data Talks CDP brings together data from multiple sources — online and offline — to create a unified view of each fan, member, and customer. This helps you understand preferences, behaviors, and engagement patterns across ticket sales, merchandise, memberships, and digital channels. - Achieve full transparency into your marketing and sales efforts.
Use the CDP’s analytics capabilities to track spending, measure campaign performance across channels, and optimize investments for maximum return — all with complete transparency. - Gain insights that drive smarter, faster decisions.
By collecting and analyzing customer data in real time, your organization can respond quickly to changes in supporter behavior, market dynamics, or sales trends — and continuously improve your offering. - Focus on value-adding activities.
Instead of spending time manually gathering and analyzing data, marketing and commercial teams can focus on creating profitable campaigns, boosting fan engagement, and enhancing the overall supporter experience. - Deliver a consistent, personalized experience.
Fans expect personalized and seamless experiences, whether they interact with your club, venue, or team online, via email, at a live event, or in the merchandise store. With a complete view of each customer, you can meet — and exceed — those expectations across all touchpoints.
How Does Data Talks CDP Work?
1. Integrate All Your Data Sources and create the Golden Record of your Supporters
Data Talks CDP comes with ready-to-use integrations with common systems like ticketing, merchandise, OTT, membership, gamification and Single Sign-on (SSO) solutions. If your system isn't pre-integrated, our team will customize a connection tailored to your needs.
Once your data is ingested into the Data Talks CDP, the automated Identity Resolution process creates clean, deduplicated records for your supporters, making the data readily accessible for analysis and campaign creation.
2. Define Your Use Cases and Target Audiences
Using any data from your 360° supporter profiles, you are now able to create target audiences for your next campaigns, such as:
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Sell more tickets to specific audience segments
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Boost merchandise sales with targeted offers
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Reactivate dormant fans or Welcome newly registered supporters
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Increase membership renewals
With Data Talks, there are no limits to the use cases you can activate, all data ingested to the CDP can be utilized for target audience creation. In addition, our Customer Success team is happy to help build any use cases with you.
3. Automate and Personalize Every Touchpoint
Activate your target audiences to deliver personalized, timely, and relevant communications — from pre-match ticket sales reminders to post-purchase thank-you emails. Let the platform automate repetitive tasks so your team can focus on strategy and creativity. In addition to newsletters, you can also use other channels such as SMS, Viber and Whatsapp messaging, in addition to the connected Meta, Google, and X advertising platforms.
4. Measure ROI and Optimize Campaign Performance
Data Talks CDP gives you clear visibility into how your marketing and sales activities are performing across all channels. Track key metrics like ticket sales, merchandise revenue, membership conversions, and fan engagement in real time. By connecting campaign efforts directly to revenue outcomes, you can easily measure ROI, identify what’s working, and fine-tune your strategies for even greater impact. With actionable insights at your fingertips, you can continuously optimize every campaign to maximize results and budget efficiency.
With Data Talks CDP, you’re fully equipped to:
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Increase fan engagement
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Build long-term loyalty
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Boost ticket and merchandise sales
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Prevent churn
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Re-engage dormant fans and customers
Turn your data into action. Turn your fans into loyal ambassadors.