Unify fragmented interactions into a single, reliable event history—regardless of how many systems your supporters use.
📅 Event Golden Record (Interaction Resolution)
While the Profile Golden Record unifies who someone is, the Event Golden Record unifies what they did — across systems.
For example, if a supporter purchases tickets from multiple ticketing platforms, you might see:
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ticket_purchase_event_ticketmaster -
ticket_purchase_event_eventim
With Event Golden Records, the CDP can merge these into a standardized, single event type like ticket_purchase_combined.
Why Event Merging Matters:
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Standardizes interactions across systems
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Enables consistent segmentation, reporting, and automations
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Reduces complexity in audience targeting
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Futureproofs your event data model as your tools evolve
How It Works:
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You define source event types to merge (e.g., multiple ticket systems)
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The CDP combines these into a new, synthetic event
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Optionally, transform or unify event properties (e.g., normalize seat categories, currency)
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The merged event appears in the user’s event timeline as a clean, unified action