The AI Marketing Department is the intelligence layer embedded inside Data Talks CDP. It transforms your supporter data, campaign activity, ticketing performance, ecommerce results, and match calendar into structured insights, recommendations, and activation-ready outputs — all through natural language conversation.
Instead of navigating dashboards, building filters, or exporting reports, you simply describe your objective. The AI Marketing Department interprets your request, routes it to the appropriate specialist agent, executes validated queries against your live database, and returns results in the most relevant format — KPI cards, structured tables, interactive charts, executive summaries, or fully composed analytical reports.
You are not querying a static dashboard. You are interacting with an intelligence layer designed to support decisions and execution.
From Data Access to Decision Support
The AI Marketing Department reduces analytical friction across commercial, marketing, and leadership teams. It enables you to:
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Instantly review ticketing performance and revenue drivers
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Analyze audience segments and identify high-performing supporter groups
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Evaluate campaign portfolio focus and effectiveness
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Generate board-ready executive reports in seconds
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Plan and draft campaigns aligned with historical performance
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Align commercial actions with upcoming matches and opponent dynamics
At the core of this experience are Instant Actions — predefined analytical paths that require zero configuration. These allow you to immediately access common insights such as supporter growth, ticket sales by opponent, campaign performance distribution, and segment effectiveness.
From there, you can continue the conversation to refine the analysis, expand the scope, or move directly into activation.
The AI Marketing Department does not replace your data model — it activates it.
How the AI Marketing Department Works
1. Conversational Intelligence Layer
The AI Marketing Department is accessible anywhere in the platform via the orange side panel, or fullscreen workspace. You interact in plain language.
After each response, the system proposes logical next steps to guide deeper exploration. A real-time reasoning timeline provides transparency into executed steps, including query generation and tool usage.
2. Multi-Agent Architecture
Behind the interface operates a coordinated system of specialized agents:
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A Customer Success specialist for campaign analysis, segment evaluation, supporter growth, and match-driven strategy
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A Data Explorer specialist that translates natural language into validated SQL, generates structured tables and visualizations, and composes multi-step reports
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A Campaign specialist that plans, drafts, and structures campaigns using match calendar context, audience intelligence, and historical performance
Requests are automatically routed to the relevant agent. No manual switching is required.
3. Structured Data Exploration & Visualization
Plain-language questions are converted into parameterized, validated database queries.
Results are rendered as interactive tables or professionally styled visualizations including bar charts, line charts, doughnut charts, horizontal bars, and heatmaps. Chart types are selected automatically based on data structure, with support for multi-series comparisons and single-metric KPI views.
Data integrity is enforced through schema validation, SELECT-only execution, row limits, and injection prevention. All outputs are grounded strictly in your live CDP environment.
4. Deep Analytical Reporting
For broader business questions, the AI Marketing Department orchestrates multiple queries and composes unified, dashboard-style reports. These include metric cards with trend indicators, narrative insights, embedded visualizations, and structured data tables.
Advanced analytical capabilities include:
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Period-over-period comparison
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Retention and cohort analysis
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Funnel evaluation
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Cross-source data synthesis
Outputs are contextualized to your organization’s identity, commercial structure, and strategic focus.
5. Campaign & Segment Activation
The AI Marketing Department bridges insight and execution. It evaluates campaign focus distribution, performance trends, and audience effectiveness — and then helps you act on those insights.
You can:
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Generate new audience segments conversationally
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Validate targeting logic before creation
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Draft campaign structures aligned with high-performing segments
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Receive content direction suggestions
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Detect recently sent similar campaigns to avoid duplication
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Create campaigns directly in the Email Builder with confirmation
This allows you to move from analysis to execution within the same workflow.
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6. Contextual & Organizational Awareness
The AI Marketing Department understands your club context. It integrates match calendar data and opponent intelligence into recommendations, aligns content with organizational geography and language settings, and adapts suggestions based on usage patterns and commercial priorities.
Intelligence is not generic — it reflects your data, your supporters, and your strategy.
Watch the most common AI Use Cases in Action
Built for Trust, Security, and Transparency
The AI Marketing Department operates on a secure, observable architecture. All queries are validated and executed as read-only operations. Parameterized SQL, schema controls, enforced row limits, and injection prevention ensure safe data access.
Every response is traceable through an event transparency panel, showing which tools and datasets were used. The system cannot modify your data, access unauthorized tables, or fabricate information outside your database.
Your data remains isolated within your CDP environment and is not exposed to other customers.
Exchange with the AI Marketing Department
To begin, simply describe your objective:
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“Show ticket sales by opponent this season.”
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“Which segment performs best for hospitality upgrades?”
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“Draft a campaign for next weekend’s match targeting family segments.”
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“Create a segment of supporters who bought merch but never tickets.”
You can start with an Instant Action or initiate your own question. From quick KPIs to multi-step reporting and campaign drafting, the AI Marketing Department supports both strategic insight and operational execution — in one unified interface.