AI Use Cases in Action - Video Playlist
Practical Examples Across Ticketing, Merch, Hospitality & Analytics
This page showcases real-world use cases powered by the AI Marketing Department inside Data Talks CDP. Each example demonstrates how AI moves from insight to activation — including segment creation, campaign drafting, automation logic, and measurable revenue impact.
Watch the short walkthrough videos below to see each workflow in action.
🎟 Ticketing
1. Convert Merch Buyers into Ticket Buyers
Use Case: Identify supporters who purchased merchandise but have never bought tickets.
The AI Marketing Department builds the segment, benchmarks historical conversion rates, and drafts a targeted ticketing campaign with recommended messaging and performance expectations.
2. Abandoned Cart / Checkout Recovery
Use Case: Recover lost ticket revenue automatically.
The AI Marketing Department creates a 2-step recovery flow (email + optional SMS), automatically stops communication after purchase, and tracks recovered revenue in real time.
🛍 Merchandising
3. Birthday Automation with E-Store Offer
Use Case: Trigger personalized birthday campaigns.
The AI Marketing Department prepares a ready-to-send e-store offer, selects the correct audience automatically, and predicts expected engagement and revenue impact.
4. Sponsor Activation – World Cancer Day
Use Case: Launch a themed community campaign tied to a sponsor moment.
The AI Marketing Department builds the audience, drafts campaign messaging, and structures measurable sponsor impact reporting.
🏟 Hospitality & Premium Revenue
5. Matchday Upgrade Concierge
Use Case: Upsell ticket holders to hospitality packages.
The AI Marketing Department ranks eligible segments, recommends personalized upgrade packages, and structures a 2-wave rollout. Inventory caps and auto-pause logic prevent overselling, and incremental revenue is tracked automatically.
📊 Analytics & Data Operations
6. Supporter Database Growth in Seconds
Use Case: “Show supporter database growth by month, cumulative.”
The AI Marketing Department generates the chart instantly, explains the underlying logic, and structures the output for executive use.
7. Data Quality Autopilot
Use Case: Evaluate marketable reach and data joinability.
The AI Marketing Department assesses email/SMS consent coverage, Ticketing ↔ Ecommerce joinability, and quantifies potential revenue impact. It outputs structured fix-tasks with owners and estimated timelines.
❤️ Matchday & Seasonal Moments
8. Valentine’s Weekend Campaign
Use Case: Launch a “Pair Seats” offer.
The AI Marketing Department identifies relevant segments, drafts email/SMS content, and structures a coordinated campaign plan around the fixture.
9. Pancake Day (Feb 17) – Family Activation
Use Case: Target family segments with F&B add-ons.
The AI Marketing Department builds the audience, suggests offer positioning, and sets up performance tracking across ticketing and in-stadium spend.
From Idea to Execution
Each of these examples demonstrates the same principle: describe the objective, and the AI Marketing Department handles segmentation, logic validation, content drafting, automation structure, and revenue tracking — all grounded in your live CDP data.
For additional scenarios, simply start the conversation inside the platform and define your commercial goal.